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Jim Ellis Blog

Considerations beyond Quality for Car-Buying Decisions

I believe that if you're going to offer your hard-earned money to the dealer, then it's the dealer's responsibility to make sure that your ownership experience is everything you expect it to be and more. 

Taking a Closer Look at Automotive Quality Scores

When you're talking about .8 of a problem, and 1.4 problems per year per car, the difference is really no difference at all! Just about all of those new car owners will have to visit their dealer once in the first year, and probably not for a major fix.

Toyota Vehicle Recall Headlines Today

The Toyota recall and stop-sale underscores something that I've been saying for a while now:  Consumers should not make their buying decisions based solely on the perception of higher quality.  Most of the world's major automotive manufacturers are producing high-quality vehicles that are more or less comparable.