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Jim Ellis Blog

Mazda's Co-Developed Bio-Based Engineering Plastic Reduces Carbon Dioxide Emissions

Mazda's ingenuity has peaked over the last few years, and the brand is dominating in innovation and design. The brand's latest contribution to the automotive market is the development of a bio-based engineering plastic that can be applied to vehicles and used for exterior design parts. The new bio-plastic will assist Mazda in maintaining a green environment. Mazda's engineering plastic is proactively helping the brand achieve optimal sustainability while developing inventive products…
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Expanding Beyond the Baby Boomers: The Buick Lacrosse Leads GM in Attracting a Younger Demographic

Buick has undergone an incredible resurgence over the last few years and the brand has continued to invest in their current lineup by remodeling their suite of vehicles and adding the latest technology, impressive engines and pioneering designs to the mix. The Buick Lacrosse was first introduced in 2010 and has since received new styling cues to appeal to a younger demographic. Buick's transition to attract younger buyers has caused a significant shift to…
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I Dream of Porsche: All-new Convertible-Inspired 911 Targa GTS Grants Consumer Wishes

Whether captivating spectators on the showroom floor or winding through eclectic terrain, the all-new 911 Targa 4 GTS is quite the vision. Porsche has been known to satiate the most specific demands of buyers for decades and the 911 Targa is a prime example of the brand's customer-focused designs. The 911 Targa 4 GTS was designed exclusively for drivers yearning for an open-air/open-road driving experience with a smoldering performance package to match a…
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The Return of the Convertible: Buick Announces Production of the 2016 Cascada for the U.S. Market

Buick has put the whispers to rest with the announcement that the brand will release its popular Cascada design early next year. The 2016 Buick Cascada is the brand?s first convertible in over two decades and the Cascada's sporty frame, contemporary design, and dynamic performance appeal to a younger generation of consumers while the high-tech drop-top has better positioned the convertible to compete with premium brands. The arrival of the sleek new Cascada?
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All Hands on Deck: Volkswagen's Golf R Touch Includes All-new Gesture Control Feature

Volkswagen likes to show up and show off when it comes to tech gadgets. The brand did just that with the showcasing of the gesture-based vehicle controls in the Golf R Touch. The next-generation infotainment system has garnered a tremendous amount of interest and support since its debut and VW hopes to capitalize and possibly integrate the gesture-control option in the future.

The gesture-control feature supports a host of smartphone integrations including: MirrorLink, Apple Car…
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Unleashing the Limitless Possibilities: GMC Introduces All-New 2015 Canyon Virtual Test Drive Site

The 2015 GMC Canyon mid-sized pick-up just got a little more interesting. Potential customers can virtually test drive the Canyon in four lifestyle environments using the interactive Canyon Experience program online. The terrains are customizable by location and allow drivers to get an idea of just how well the 2015 GMC Canyon fits in with their lifestyle. The program was designed to connect with potential customers early on in the car purchasing stage to give…
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True Blue Technology: The Hyundai Blue Link Smartwatch App Makes Waves in the Tech Space


Hyundai's Blue Link smartwatch app has garnered a great deal of attention since its Consumer Electronics Show (CES) debut. The surge in smartwatches over the past few years prompted Hyundai to develop an application that catered to the convenience and expediency of the market's new millennial consumer group.  The Blue Link smartwatch app will work with first and second generation Hyundai models and the revamped system will launch on 2016 Elantra GT and…
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Sailing to New Heights: GM CEO Mary Barra, Predicts Increased Sales in U.S. Automotive Market

General Motors is an American multinational corporation known for its sustainability, exceptional engineering and consumer-driven products, so when GM CEO Mary Barra announced a steady trajectory for the growth of auto sales this year, all ears were open to hear her plans for the automotive staple. Mary Barra is no novice when it comes to the automotive market, as a strategist and well-known innovator, Barra's previous sales forecasts have been know to plow through…
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Jim Ellis Volkswagen Atlanta has the "Bug" to Give Away a Bug!

Jim Ellis Volkswagen Atlanta is excited to be giving away a 2015 Volkswagen Beetle. You can enter to win this iconic car via Facebook. You probably have memories of playing some version of punch buggy on childhood road trips, and this contest is sure to bring back those memories and others of the VW brand and the iconic Beetle. So, "show us your VW for a chance to win ours."

Jim Ellis Volkswagen Atlanta created?
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Audi A3: Simplicity, Elegantly Rendered


We've had a lot of drivers from Atlanta, Sandy Springs, North Atlanta, Duluth and Alpharetta visit the Audi Atlanta showroom this month to inquire about the 2015 Audi A3. With performance-enthused exterior, and newly redesigned, streamlined dashboard with Audi MMI interface, A3 has all the makings of a tech-savvy, stylish contemporary automotive classic.

Thanks to its award-winning design, industry-recognized safety features and impressive performance, the all-new A3 is the luxury compact car that leaves…

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