Consumers Choice Award is an iniative of the Consumers Choice Institute which has retained a leading independent research firm to conduct surveys in major Canadian and US cities. It is unique in North America as the winners are determined by consumers and not by a panel of judges. It covers a broad range of catagories of interest for both public and business communities. Its purpose is to publically identify those establishments that have been voted by consumers as being their choice for excellence. The Consumers Choice Award is a most prestigious tribute to businesses that serve their clients well. The program is encouraged by all levels of government and business leaders. Jim Ellis has been the recipient of this award for the last 4 years in a row.
