The Holiday season is here and with it comes an opportunity to spread hope, joy and generosity throughout our community. This year, Jim Ellis Automotive Group is continuing its beloved annual tradition of giving back through its ninth Holiday Giving Campaign.
This year, Jim Ellis Automotive is partnering with MUST (MUST), a nonprofit organization dedicated to providing food, shelter, clothing, job assistance, mental and primary healthcare services and more to our local neighbors in need.
Hope for a Better Future
Together, Jim Ellis Automotive and MUST Ministries aim to spread the love this holiday season by helping those who need it most.
From Nov. 29, 2025 to Jan. 2, 2026, a portion of every new or pre-owned vehicle sold at any of the 21 Jim Ellis family-owned-and-operated dealerships will be donated to MUST. Over the years, this campaign has raised over $525,000 to support organizations working to strengthen local Georgia communities.
MUST, founded in 1971, has been a lifeline for individuals and families across nine metro Atlanta counties. Every year, more than 55,000 people turn to MUST for essential support including food, housing, mental and primary healthcare, workforce development, clothing and other programs.
Their mission is rooted in addressing both the urgent needs and underlying causes of poverty, helping people move toward long-term stability.
“At Jim Ellis Automotive, caring for our community is part of who we are,” said Stacey Ellis Hodges, vice president of the Jim Ellis Automotive Group. “The holiday season reminds us of the importance of compassion and generosity, and partnering with MUST Ministries gives us the opportunity to help bring hope and support to those who need it most. Together, we’re working to make a positive difference and strengthen families across our community.”
“MUST Ministries is incredibly proud and grateful for this partnership with Jim Ellis Automative. Also celebrating 54 years of serving our community, Jim Ellis Automotive and MUST Ministries both believe in the power of giving back. This campaign will help fund MUST’s life-changing and often life-saving mission of making sure no one – from a young child to an elderly veteran – is without basic needs nor hope for stability,” said MUST Ministries President & CEO Dr. Ike Reighard.
Be Part of the Impact
If you are planning to purchase a vehicle this holiday season, your purchase at any Jim Ellis dealership will directly support MUST.
Visit us online or at any of our 21 Jim Ellis family-owned-and-operated dealerships to learn more!