As a token of our appreciation for all you do, we are proud to offer qualifying first responders (including retired first responders) special discounts on vehicle purchases, parts and service. Take advantage of the following savings all year long!
It's easy to take advantage of our special first responder savings. Simply visit any Jim Ellis family dealership, notify a sales associate that you're a First Responder and present your First Responders I.D. Eligible First Responder occupations include:

Law Enforcement

  • Police Officer
  • Sheriff/Sheriff's Deputy
  • Correctional Officer
  • State Trooper
  • Federal Law Enforcement Officer
  • 911 Operator
  • City Marshal
  • Code Enforcement Officer


  • Career Firefighter
  • Volunteer Firefighter


  • EMT
  • Paramedic

*If your occupation isn't listed, you may still qualify for this incentive. Please see dealer for complete details and eligibility. First responder incentives may not be combined with other offers. Maximum savings for 15% discount is $500. Must present official first responder I.D. at time of purchase or service. Offer not redeemable for cash. Excludes supplier or employee pricing programs. Limit one discount per customer per visit. Some restrictions may apply. Offers expire 12/31/23.